Google + for Business

At the moment Google plus is available for private persons. As more and more business owners are creating their Google + accounts for their brand, Google asks them to wait until business pages will be officially launched. Google will start to test these features with selected companies. If you are interested then you can apply for the test of business pages.

The given below is the image that is showing how the Google pages could look like. In comparison to Facebook pages, Google + pages not only list of fans but also list of employees and management. There will be a functionality to verify your business ownership so that fans can be sure that they are interacting with original one.

Also it will be possible to add more than one location of business by integrating Google Maps and Places. Companies can use Google Offers to include special offers for their fans and customers. The last will be able to use Sparks as a tool to keep up to date in terms of news relating to the brand. You will also be able to integrate Google Analytics and Google Adwords account to your business page.

Google + Business page will offer following features:

• Inclusion of Google +1 Button: Brands have official websites, and those websites can benefit from receiving +1’s right on the profile page. 
• Verification: Determining if a profile is genuine is important. Brand pages will need some way to verify a page and then reflect that status.
• Google Maps: As many brands have physical locations, it makes sense to offer some type of Google Maps module.
• Displaying Circles: Unlike personal pages, brands may want to show off their circles. Here’s a great chance to segment your audience and showcase top fans or employees.
• Canvas Page: For the middle column, (labeled ”About Us” in this example), brands would prefer a less structured module. The ability to stylize and include custom marketing creative would be great.
• Google Offers: Once Google Offers (Google’s answer to Groupon) rolls out more widely, I can see it being included here in the sub navigation. Brands may want to call out active offers even more prominently. 
• Sparks: I like them and hope Google continues to further develop them. In the right column, brands could feature Sparks related to their brand or products.

FBML is Obsolete in Today's Scenario

Couple of months ago Facebook informed that Facebook page admins should begin transitioning their Static FBML tabs to iFrame tabs.

Shortly thereafter, page admins discovered they could no longer add the Static FBML application to their fan page and, if they already had it installed, they couldn’t create new tabs.

Facebook continues to support existing installations of Static FBML, but users are finding that some FBML tags aren’t working like they used to and the also that the functionality of existing FBML tags will gradually diminish until it’s finally terminated altogether.

Now iFrames work on all Facebook pages, which basically means you can point to and load a web page from any standard server, with all JavaScript and PHP coding operational. Cool! Recently YouTube also switched over to the iFrames method to embed video in sites and it works great. 

SEO Tactics to Avoid

In this post i am just explaining the points you should avoid to do in SEO. If any of these are in your task list then go ahead and cross them off. They will not help you to reach high in search engine but some of them can hamper your progress.

Hidden Stuff

The days of filling a page with hidden text are long gone. Google, Bing, Yahoo and the other major search engines are sophisticated enough to catch you out at this. If you think that you can use different methods to hide content then you are just wasting your time and efforts because the collective mind of Google's web spam team is smarter than all of you.

Keyword Stuffing

Spamming a page with so many keywords does not help you at all. The content should be original and relevant to the website. Putting so many keywords in content, title or description do not help but just lower the quality of your content and lower your ranking.

Cloaking

Do not try to make two faces of website i.e. one for bots and other for human visitors. Many people do this to boost ranking it also works up to some extant but once you have been found out then you will be in trouble.

Link Competition  

If you see your competitor has so many link backs but you have very few as compare to him then don’t list your website on a host of spammy directories to bulk up the numbers. It is only the quality of the links that matters. Focus to get lower volume high quality links than high volume low quality links.

Duplicate Content

Duplicate content is also a big problem for websites. It affects website a lot. Google algorithm ranks any website according to which page it believes is original and authoritative. Google bots do not revisit website frequently if there is duplicate content, due to this website’s ranking goes lower in search engine. So always use fresh and unique content to overcome these problems.

Best Ways to Optimize Your Google AdWords Campaign

You may have noticed that Google makes it easy to set up a Google AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your Google AdWords campaign for better ROI.

1. Know Your Target Audience Google AdWords Profile

Knowing your target audience, in the context of Google AdWords, goes beyond maintaining a list of demographic parameters that describe the identity of your customers. You also need to keep in mind one important question – how is my audience using Google? Trying to get a feel for their behavioral patterns and letting that behavior inform your selection and use of keywords will give your Google AdWords campaign an edge over your competition.

2. Speak the Language of Your Audience, Not Your Own

Keep in mind that your target audience may or may not use the same vocabulary that you do to describe what you sell. Your keywords should reflect the way they talk about your offerings, not the way you do.

3. Select Primary and Secondary Google AdWords Keywords

Each keyword in your campaign has a cost that depends on how many others are bidding on it. Your primary keywords are directly related to your product/service. In case of highly competitive products, your primary keywords may prove to be quite expensive. It’s equally important to choose secondary keywords that are not directly related to your product. Secondary keywords widen your reach and can bring down your pay-per-click advertising costs if you choose less competitive segments.

4. Select Smart Site Google AdWords Placements

Apart from bidding on keywords, AdWords also gives you access to a wide range of partner websites where your ad can appear. You can choose categories of websites that your target customers are most likely to visit. For example, if you sell digital cameras, you can advertise on photography sites or sites that target gadget-lovers.

5. Use long-Tail Keywords for High conversions at lower cost

Online users are gradually using longer key phrases rather than keywords. These longer phrases have lower search volume than common keywords. However, long-tail keywords increase your chances of clicks and conversions since they are very specific. For instance, “digital camera” is a generic keyword. A long tail alternative would be “best deal for Canon 1000D.” If you’re struggling to find relevant longer tail keywords, there are a number of free Google Adwords Keyword tools that can help you discover profitable, traffic-driving terms.

6. Monitor Conversions, Not Just Clicks

While you pay for clicks, tracking overall conversions from each keyword can help you derive better value out of your campaign. This, however, requires good integration of Google Analytics and AdWords with your CRM and sales management system.

7. Optimize Your Ad Copy

Just like headlines play an important role in a traditional media campaign, having highly contextual ad copy that’s closely related to the keyword being searched for plays a vital role in conversions. An ad for a broad term like “digital camera” might lead to information that would aid the purchase decision of the buyer. However, if the search term indicates intention to buy, the copy should be persuasive and lead the user to a landing page with an option to purchase.

8. Test Your Landing Page Designs

The key to continually increasing ROI from Internet marketing is testing. Beyond testing multiple versions of your ads, make sure to test variations on your landing pages. Google offers the Google Website Optimizer tool that can help you decide the best layout for your landing page. Decisions like where to place the “Buy Now” button and what color to make it may be aided by this tool.

SEO Hosting

SEO Hosting is all about providing different class C IP address and enables webmasters to host their websites and blogs from separate name server on separate class C IP addresses. Multiple class C IP scan really push SEO score of a website to a large extent. Class C IP technique works great enough that there is no scope of its failure. Earlier Black hat SEO used to create blogs, websites and insert their target keywords as anchor text linking to their original websites. These dummy blogs and websites got mushroomed in such a spammed way that Google Spam Filters started to not to value links from these webpages that were hosted on the same class C IP as the main website.

What is Class C IP anyway, as all of us know that each IP is divided into 4 parts like AAA.BBB.CCC.DDD. For example, if the IP address is 69.65.140.134 then 140 would be the C Class. Backlinks i.e. links from webpages hosted on different Class C IP’s will score more over backlinks coming from webpages having same Class C IP.

Many web hosting companies have now come up with the concept of SEO Hosting Plans which do offer a set of Class C IP’s to host your websites and blogs. If your website is hosted on such a SEO Plan then what you need to do is just host a website or a blog like wordpress on each of unique Class C IP and post article on regular basis in these blogs with links linking to your target site but all this should not look like spam, articles must be unique with keyword density of up to 8 percent and not more than two links in a post of 400 words.

These techniques are not recommended for a newbie webmaster as it takes a lot of time in writing and posting these things. There is nothing as good as there is fresh and new content with backlinks in the field of SEO , Search Engines like Google actually do love articles but do mind to take Class C IP into consideration for link valuation.

How to Use Video Marketing to Generate More Traffic

Internet Marketing play pivotal rule to the success of any online business. Internet marketing holds many techniques that your business utilizes to build a customer base while creating interest to other visitors and developing your brand recognition. From all internet marketing strategies and techniques, video marketing is one of the important key features to increase website traffic. This marketing style utilizes video production to help your business come up with interactive and simple videos which you can use to enhance the awareness and interest of consumers in your products.

In this post I will be sharing video marketing tips that can help you to generate right traffic for your website.

With video marketing, you can feature personally or professionally created videos on your site for the viewers to watch. When created well, these videos often go viral attracting millions of hits and thus increasing the traffic to your site and visibility online. This is the goal of video marketing; to attract millions of hits. The secret lies in your ability to strike a balance between information and entertainment in order to capture the attention of your audience and boost your sales.

Correctly and properly optimized video titles and headlines are essential so they will have a good chance of ranking well in the search engines. When you’re looking for a video, or you see one, what do people want to know, first? I.e.… title but think about what draws your attention to the video. Again, it’s the title of it. Since the title is the only clue about the video, that is what all people naturally look at first. So if your title is not going to be descriptive and instead is uninteresting, then there’s no way your video will get a lot of views. So all of your videos need to have title, that will do help to get views, so always pay more attention while writing title for videos.

Make sure that you have the feedback, comments and ratings enable when you post your video. This will let your viewers give feedback on your video, which will push it up and make it more visible. Take all feedback and comments very seriously and make sure that you respond to every one of them. Many times you will notice intelligent comments left by people who are interested in what you’re offering. Interact with them and start a relationship if you can. Plus this type of feedback will help you to understand the pros and cons of your product.

One thing more do not try to make videos so lengthy, visitors will not pay attention to lengthy and bulky videos.

Finally we can say video marketing helps a lot to generate huge and niche traffic to your business if you use video marking effectively.

Google Wonder Wheel – Helping You to Find Relevant Topics

I recently heard about Google Wonder Wheel which will provide you relevant results according to your search. As seems from its name Wonder Wheel, it helps a lot to find niche results in wonderful wayJ.

I usually use Google.com to search anything. But if I could not find relevant result form this then I use Google.co.in. But if still I do not get niche results then I try with other keywords. But now I need not to search different different keywords. Google Wonder Wheel helps to find relevant results.

Google wonder wheel by definition is a wheel display of relevant search terms. Clicking on one of the search terms will open a new wheel of relevant search terms and so on.

The wheel was not invented by the Google Wonder Wheel as related search terms always and still appears at the bottom of the search screen but this is definitely a nice way to display the results and refine your search to find exactly what it is you are looking for.

Now if you search through Google Wonder Wheel, a Wonder Wheel will appear with your search term in the middle and suggestions on the outside as shown in the screen shot below.

As you can imagine this is an invaluable tool to help you produce relevant content relating to your topic. Have fun and enjoy!