The usage of smart phones is increasing day by day. If the usage is getting increased so it is oblivious usage of mobile optimized websites too. So when we talk about websites then we can not forget about search results. So we need SEO. But here we will use Mobile SEO.
Mobile search engines use different bots and algorithms as compare to normal search engines. Most important thing for search results on mobile depends upon the type of phone e.g its iPhone, Nokia, Blackberry etc. Sometimes Google shows different results on different phones, because mobile search results depend upon user agents and for different mobile phones user agents are also different. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. But the search on mobile is not so popular, because it is facing heavy weight on website’s mobile bounce rate, using the mobile visitors as barometers for how the website renders on their phone. Here you can improve mobile ranking of your website.
Things to know about Mobile SEO
- One of the best things you can do to improve your mobile search results is follow traditional SEO best practices as closely as possible. While mobile bots and indexes are different from web search, things like title tags, heading tags and alt tags are still very important.
- Create a secondary mobile style sheet for your traditional site, and call it “handheld.css.” This will allow you to format your existing pages for viewing on a mobile phone without having to create separate mobile content.
- iPhones are bit different, and do not look for mobile “handheld” style sheets. To address this problem, you should duplicate your handheld sheet to create one that is specifically for the iPhone, and call it “iPhone.css".
- In some cases, mobile search engines will want to rank a traditional page, but deem it ill-suited for rendering on a mobile phone—sometimes even if it has a mobile-specific style sheet. In these cases, the mobile search engines will rank your traditional content, but “transcode” it for viewing on a mobile phone.
- The next step is to include a mobile site map. Google has a tool that can help you build a mobile sitemap. If you are using multiple markup languages, for instance XHTML and WML you should submit a separate mobile sitemap for each language that exists on the site, and include only the pages that will render in browsers that can read that type of code. Be sure to link to the mobile site map in your robots.txt file, just like you would for a traditional site map.
- Sloppy HTML, or bad JavaScript can really cause problems on some mobile browsers and can also impact download and rendering time of pages. Making sure you have pristine code will create an efficient crawl for the mobile bots, ensuring that they index as much as possible with each visit. If the content on your traditional website is very streamlined, with small file sizes and minimal complex code like JavaScript,
What do you think about the future of Mobile SEO…?
I Think Future of Mobile SEO have Vast opportunity. the results tend to be more specialized and provide more information than a regular web search. So need to focus on Specialized and more information for Search Engines.
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