Social Media Optimization (SMO) - A latest technique to optimize any website

Social Media Optimization is very successful for internet marketing business in these days or we can say Social media optimization is improved and fast growing version of SEO. But it does not take position of SEO because it is just a part of Search Engine Optimization.

What is SMO?

Social media optimization is very helpful in website traffic exposure. In SMO, social profile is used on Social networking sites which gather a huge traffic for website. I am defining here some social media sites like Facebook, Twitter, Digg, Myspace, You tube which are used for social media optimization. Forums, blogs, Images, Videos, Podcasts are also part of social media optimization. In other words, we can say that viral networking is closely related to Social Media Networking.

Social Media Optimization is smart way to optimize any website. SMO not only generates traffic for website but also increases ranking of the website on Google and your business reputation too. There are some rules of SMO are given below.

• Increase Content's linkability: Linkability is most essential precedence for all websites, because most of the sites are static. To optimize a site for social media, First and most important step is to increase linkability of content and blog hosting is very helpful to improve linkability of content.
• Build tagging and bookmarking: Adding content features like quick buttons “bookmark to delicious” “share on facebook” “Share on twitter” etc. is simple and easy way to make the process of tagging pages easier. 
• Reward inbound links: Return or reward inbound links are used as a gauge for success of a website or blog; inbound links are dominant to rising in search results and overall rankings. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you. 
•  Help your content movement: For SMO only changes in existing website is not sufficient. When you have a content that is portable like audio files, video files, PDF etc then submit these files to relevant sites only that will help your content travel and will increase a back links for your website. 
• Promote your mashup: For this technique, follow the idea of YouTube which provides a code for videos on YouTube to cut and paste, so you can imbed videos from their site, due to this the rate of popularity of videos and YouTube increases. With the help of RSS feeds you can also create mashup which helps to increase popularity of your website. 
• Develop your SMO strategy: Define your objectives and set your goals and always aware that what you are doing in SMO and what will be the actual results for website with the help of Social Media Optimization.

How Google index any website

There is big question that how Google index any website. Here I am just trying to explain about Google indexing. A web crawler or spider plays an important role for indexing of any website. A web crawler reads keywords, description, hyperlinks, title and whole content of website as well. According to the information provided by spider Google stores the relevant information in its database about that website and decides the ranking and position of that website in Search engine. And search engine optimization helps you to attain this ranking in Google for your website.

Google has more than 200 web crawlers scanning the web each day. Same crawler visits so many websites each day and also different crawler may visit the same website. There are so many crawlers work for website. The crawler which crawl the URL of website collects the all information related to website. And it checks the following information related to URL of website.

• New URLs
• Comparison of old URL with new one
• Old URL with old date stamp
• Old URLs with new date stamps
• 301 redirection of URL
• 302 redirection of URL
• 404 error URLs

The main and important indexing job is done by deep crawlers. Deep crawlers pick information of related to content of website, HTML, images, content & flash etc. Deep crawlers need to crawl millions of website each month. Once the Deep Crawlers index the content, it goes into their originating IDCs. Content is then processed, sorted and synchronized to the rest of the IDCs. A few years back, when the data size was manageable, this data synchronization used to happen once a month, lasting for 5 days, called Google Dance. Nowadays, the data synchronization happens constantly, which some people call Ever flux. An important thing that URL should be static not dynamic, because Google takes long time crawl dynamic URLs.

You can see from the image given below the major part of all searches depends on Google. Only Google is competing all other search engines.

What to do to make website Google friendly

Help crawlers by creating good interlinking, keywords, content and site map on your website. Delete all blocks from your website so Google can easily crawl your website.

Get lots of good incoming links to your pages from other websites to improve the importance of your web pages. There is no special need to submit your website to search engines. Links to your website on other websites are sufficient.

Internet Marketing- Search Engine Optimization (SEO)

Now these days everybody wants his website on top position on major search engines like Google, Yahoo and (Bing) MSN. To fulfill these requirements Search Engine optimization plays a pivotal role and this blog describes whole internet marketing strategies which are necessary for any type of web promotion. Search Engine optimization process increases the number of visitors for your website and improves website ranking. Compete and triumphant Search Engine Optimization includes following effect

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• Expertise in specific markets and geographies.

Choose the right keywords for maximum Traffic and ROI

Today for every company and ad agency to successful in search engine marketing is choosing the right keywords or those keywords which use in daily search on each engine. Or we can say the whole online strategies depend upon keywords so the selection of right keywords for every online business is very important.

Selecting the right keywords which drives a huge traffic and improve sales for your website is quite simple and easy operation. Using the different suggestions like Google adwords marketers can delete those keywords which do not produce much traffic for your website.

Keywords should be accurate and to the point for attain maximum traffic and ROI. Starting phases of the keywords will need more care and observations for the accurate results. Wrong keywords can obstruct the success of nay online ad campaign.

If any website launches an ad campaign with wrong keywords, then PPC costs drive up a bill that you never thought. If initial keywords attract only few visitors, but not buyers then you should seriously observe your keywords.

Types of Search Engine Optimization

On Page Search Engine Optimization:

On Page Optimization is just a matter of making sure that your pages are in a format that Google likes to see & values highly and these are techniques and methods used on your web site that is hosted on a server. You have full control of how you make these changes and a lot of these can make difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher on page Search Engine Optimization includes following Strategies.

• Page Title
• Meta Description
• Meta Tags
• lean Design
• Navigation
• Content – Keywords
• URLs
• Site map
• File size
• Site size
• Domain name
• Site age
• Images – ALT
• Outgoing links

Off Page Search Engine Optimization:

Because of the complete importance of search engines for the success of your website, search engine optimization techniques have grown in popularity in recent months. It is a well established fact that at least 80% of the traffic you will be able to generate for your website would come from the search engines and off page optimization is all about getting as many valuable links to your website as possible in the most natural way. Hence, search engine positioning can potentially spell the success or failure of your online venture. Off Page Optimization elements includes

• Page Rank
• Back links
• Link Exchange
• Anchor text
• Relevancy
• Directories
• Traffic
• Bookmark
• Directory Submission
• Article Submission
• Blog Submission
• Link Building
• Commenting
• Reviews
• Classifieds Ads
• Press Release